AI Insights · Timothy · July 2025
Performance of Top Personal Finance Apps in Bulgaria Q2 2025
Analyzing the performance of leading personal finance apps in Bulgaria for Q2 2025 reveals varying trends in downloads, revenue, and active users.
In the second quarter of 2025, the top personal finance apps in Bulgaria showed diverse performance trends. The data, sourced from Sensor Tower, highlights key metrics such as downloads, revenue, and active users on a unified platform.
Saving Money - Budget Expense from ATH Software saw a peak in weekly downloads at 3.2K in mid-May, while active users steadily increased from 871 to 4.4K over the quarter.
Money manager & expenses by Cleaner + Antivirus + VPN company showed stable downloads around 200, with a notable revenue spike to $108 in early June. Active users fluctuated slightly, maintaining over 7K throughout the period.
Splitwise experienced consistent downloads, ranging from 140 to 250, with revenue peaking at $101 at the end of June. Active users showed a decline from 4.3K to 2.6K.
Monefy - Budget & Expenses app by Reflective Technologies had steady downloads, averaging 150 weekly, and a revenue peak of $415 in late June. Active users remained stable around 1.1K.
Lastly, Wallet: Budget Expense Tracker from BudgetBakers showed consistent weekly downloads around 150, with revenue reaching $171 at the end of April. Active users hovered around 1.3K.
For more detailed insights, please visit Sensor Tower's platform.
